Products and Stores

Jimmy, Owner / Inventor / Fisherman

Born and bred in South Auckland,  I have always had a great interest in fishing and outdoors and as a young kid learnt some valuable skills from my father with many early morning fishing trips on the Manukau Harbor. I brought my first boat at the age of 19 and had many memorable adventures fishing Little Barrier and the Hauraki Gulf. With nearly twenty years service in the bait industry in  2012  launched Jimmy's Bait Co. 

Sometimes it's the little things that make the fisherman smile


Jimmy's is proud to be associated with a variety of kids fishing events from wharf fishing to educational trout and salmon fish-out days.

Hook lake to plate - Wanaka

Experience Salmon Fishing in beautifully landscaped surrounds and watch the staff smoke and prepare your catch for the freshest tasting meal you will ever eat

Hook use Jimmys 8mm Salmon Baits to catch their delicious Salmon


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